17 years of search experience. One senior consultant who audits, plans, and implements personally — no account managers, no junior hand-offs. Early wins in 4–8 weeks. Plain-English reporting. A 90-day plan you can actually follow.
Most Sydney agencies bury pricing, route you through account managers, and lock you into twelve-month contracts.
Built to be the opposite: published prices, the senior consultant on every call, a one-month notice period from day one. Not a revolutionary thesis — just a model the market hasn't been offering enough of.
You work with the person who audits, plans, and implements. We explain what changed, why it mattered, and what's next. A compact Sydney operation you can reach when you need us.
| Segment | Engagement | What we deliver |
|---|---|---|
| Local services trades, clinics, legal, hospitality |
Local + Authority | Google Business Profile overhaul, suburb pages, citation cleanup, reviews workflow, FAQ schema, named-author content |
| Ecommerce Shopify, WooCommerce, custom |
Technical + Category | Faceted-nav fixes, filter/canonical rules, category architecture, product schema, scalable content patterns |
| Multi-location franchises, allied health, professional services |
Local + Programmatic | Suburb-level visibility without cannibalisation, location-page templates, internal linking architecture, review surface |
| Australian SaaS B2B, pre-Series A to Series B |
Growth | Non-brand organic pipeline, category content, comparison pages, integration pages, AI Mode visibility tracking |
Outside these segments — large enterprise, marketplaces, publishers chasing display revenue? We'll say so on the call and point you on.
Every tier is month-to-month. Cancel with 30 days' notice. No setup fees. Same senior consultant on every tier — the only difference is hours.
| Tier | From | Built for | Monthly deliverables |
|---|---|---|---|
| Starter | $1,800/mo | Sub-$1M revenue Single location |
1× technical audit (quarterly), 2× content briefs/mo, 1–2 referring domains/mo, monthly KPI report |
| Foundations | $3,200/mo | $1M–$5M revenue Single product / location |
Everything in Starter + 4× briefs/mo, 2–4 referring domains/mo, on-page rollouts, 60-min monthly review |
| Growth | $5,800/mo | $5M+ revenue Multi-product or multi-location |
Everything in Foundations + 8× briefs/mo, 4–8 referring domains/mo, schema engineering, weekly Slack, weekly written update |
| Standalone audit | $2,400+ | Pre-launch, pre-migration Second opinion |
Full technical audit + competitive map + reverse-prompt audit of top 20 URLs + 90-day roadmap. 10 working days. Written report + 90-min walkthrough. |
Direct line to the senior consultant. Direct email, direct Slack, direct call. All pricing ex-GST. Final scope confirmed after audit.
Same process for every engagement. The pitch matches the working reality.
Baseline technical, content, local, authority. Stack-ranked by impact vs effort. Loom walkthrough delivered with the report.
Titles, meta, internal links, GBP tidy-ups, speed fixes. Movement you can feel in 4–8 weeks, not 4–8 months.
Information architecture, structured data, briefs, suburb and service pages, conversion basics. The base everything else compounds on.
Plain-English monthly reporting. Rolling 90-day roadmap. If the data says pivot, we pivot — not at the next quarterly business review.
Real engagements, real workstreams, real timeframes. Three patterns we see again and again across Sydney service, ecommerce, and professional-services work.
GBP overhaul, NAP cleanup across major directories, suburb pages for Balmain and Rozelle, review prompts, image EXIF tidy-up, full Core Web Vitals pass.
Filter and canonical rules to kill crawl traps, Product schema rollout, 20 category intro briefs, internal-link patterns from buying guides, image compression across PDPs.
Consolidated overlapping cannibalising posts, FAQ schema on core service pages, rebuilt service-page information architecture, stronger internal links to contact routes.
D.
17 years in search. Sydney-based. Ex-in-house, ex-agency. Calm under pressure. Likes tidy sitemaps.
Background is technical before content — comfortable in the codebase, comfortable in Search Console, comfortable arguing the technical case with your dev team. The work you commission is the work that gets delivered, by the person you spoke to on the call.
No account managers fronting junior teams. No outsourced offshore content layer. No "strategy" decks that don't translate into shipped fixes. If you want senior attention and a working relationship that doesn't degrade after the sales call, that's the offer.
Realistic engagements for a Sydney small business start around $1,800–$3,200/month. Below $1,500/month you're typically getting templated work or junior labour; above $5,000/month you're paying for complexity (multi-location, ecommerce scale) or seniority.
The Starter tier sits at $1,800/month — positioned to be the right starting point for a single-location service business that wants senior attention without enterprise pricing.
Early shifts in non-brand impressions inside 4–8 weeks. First meaningful traffic change at 3–6 months. Durable, compounding gains at 9–12 months. The exact curve depends on niche competitiveness and how fast your dev and content can ship.
Anyone promising material results in 30 days is either over-promising or working in a niche so uncompetitive you didn't need to hire help.
No. Anyone who does is either misleading you or charging you for vanity outcomes. We focus on qualified traffic, leads, and revenue — durable wins over single-position rankings that move every week.
Non-brand organic sessions, assisted conversions, first-position keywords (Sydney + Australia geo-segmented), non-brand impressions in Search Console, call tracking where relevant, and AI Mode / LLM citation appearances tracked monthly via DataForSEO.
The dashboard is live. You don't wait for a monthly PDF to know how things are tracking. Monthly we sit down for 60 minutes and walk through what moved, what didn't, and why.
Category and PLP architecture is where the wins are — not throwing more content at thin product pages. Filter and canonical rules to control crawl, Product and Offer schema, scalable on-page patterns for thousands of SKUs, and internal-link architecture between buying guides and category pages.
For Shopify and WooCommerce specifically: faceted-nav fixes, image compression, and template-level Core Web Vitals work usually move the needle hardest in the first 60 days.
Yes. WordPress, Shopify, Webflow, custom stacks — we collaborate with your dev team or, if you don't have one, do the implementation directly. For migrations we protect existing traffic with a redirect map, robots/meta parity checks, schema preservation, and an agreed rollback plan before launch.
Yes. Standalone audits start at $2,400 — full technical audit plus competitive associative-density map plus reverse-prompt audit of your top 20 URLs plus a 90-day roadmap. Delivered in 10 working days with a written report and 90-minute walkthrough. No obligation to engage afterwards.
Also available: migration plans, content-strategy intensives, and standing monthly consulting if you have in-house implementation capacity.
Sydney CBD, Inner West, Eastern Suburbs, North Shore, Northern Beaches, Hills District, Western Sydney, plus remote support across Australia.
For local engagements we build suburb-level content and Google Business Profile work. For national or international work the geo of your office matters less than your customers' geo, and we'll plan accordingly.
Thirty days' notice, no exit fee, no claw-back of work done. Full handover: live dashboard access, working files, briefs, audits, and a 60-minute handover call with whoever's taking over.
Tell us your domain, your goals, and any roadblocks. You'll get a short, plain-English plan and first moves. If it makes sense, we start with the highest-impact tasks and report back in two weeks.
Call today 0400 454 859